SERVING UP A TREAT

SUMMARY

Eat Goshen is a smash burger restaurant based in Indiana, USA.

They were looking at updating their branding and wanted to introduce a mascot as the face of their business.

I worked with them to develop a design and strategy on how to roll the branding out across various aspects of the company.

The mascot is heavily influenced by the retro character designs of the 50s and his appearance reflects the personality and energy of Eat Goshen and its target audience.

CLIENT: Eat Goshen  AGENCY: N/A
SCOPE: Art direction, branding, brand world, character design, packaging

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The character has proved so popular that the restaurant are expanding his use across various point of sale and marketing channels.
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