SETTING THE PACE

SUMMARY

Over the years, BMW and Mini had always held separate events for their retailers, but in 2023 they wanted to bring the two brands together.

The BMW Group wanted to put on a two day conference for their staff at the ACC in Liverpool, which showcased their achievements over the last year and to share some of their exciting news for the following 12 months and beyond.

The second day also included an awards evening (Retailer of the Year), to celebrate those who had gone above and beyond.

The conference had a theme in place, but I worked to develop the branding and roll it out. This included the stage and awards design, as well as working closely with a motion designer to create the graphics which covered all the various events being held over the two days.

CLIENT: BMW Group  AGENCY: Wasserman
SCOPE: Art direction, branding, event design

The theme for the event was in place, and strict guidelines had to be adhered to when creating and rolling-out the branding.

As well as the general event branding, I also oversaw the design for both the event stage and the retailer awards.

Stage and award renders created by external agency.

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