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Rubber Penguin is the creative home for Dan Bailey, an award winning UK-based designer and illustrator. 

With extensive experience within the creative industry and a passion for crafting unique brand personalities, I collaborate closely with agencies and brands of all sizes to produce creative solutions infused with distinctive character, helping them to standout in a bustling world.

I am an experienced designer and illustrator with a strong vision, process, and values. Over the years I have worked with various creative agencies, in-house teams, and start-ups, working on diverse and exciting brands. Passionate and ideas-driven, I focus on visual craft, precise attention to detail, and seamless processes.

I strive to push boundaries, create impactful solutions, and start conversations, regardless of the brand size. My love for cartoons and animation influences my work, infusing it with energy, vivid colours, and personality.

Driven by a hunger to learn and create, I have developed a versatile and varied skillset.

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KEY SKILLS INCLUDE: ADVERTISING / ART DIRECTION / BRANDING / BRAND IDENTITY / BRAND GUIDELINES / CHARACTER DESIGN / ILLUSTRATION / LOGO DESIGN / MARKETING DESIGN / RETAIL ACTIVATION / RETAIL MARKETING / VISUALISATION

select Agency experience:
Arc, Anderson Norton, Baber Smith, BD Network, Bezier, Brave, Creo-UK, Design House, DraftLine, FCB Inferno, FRUKT, Geometry, Haygarth, Hogarth, Hope, Hype, Imagination, Iris, Lloyd Northover, LRS, LSE, Lucky Generals, M&C Saatchi, Marks, McCann London, Mars Y&R, Mesh Marketing, MRM Meteorite, Naked Communications, Once Upon A Time, Prodigious, RPM, Saatchi & Saatchi, Social UK, TracyLocke, Truant, Wasserman and Wild Things.
SELECT BRAND EXPERIENCE:
AB InBev, Acronis, Adidas, Arla, AstraZeneca, Bacardi, BMW Group, Cadbury, CaféPod, Chivas Regal, Cineworld, Coca-Cola, Co-op, Costa Coffee, Crabbies, Diageo, Disney, eBay, Emirates, Footlocker, The Guardian, Halewood, IQOS, Lucozade, Mars, McDonald’s, Moss Bros, Natwest, Nike, Nintendo, Panasonic, Pfizer, Reckitt Benckiser, PowWowNow, Ribena, Russian Standard Vodka, SC Johnson, Subway, Thornton’s, Tiger Beer, Toys ‘R’ Us, Turner, UEFA, Unilever, Universal, Virgin Media, Visa, Warner Bros, William Grant & Sons, Wolf Blass, Wrigley’s, Xylem, Yorkshire Tea.
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WHAT PEOPLE ARE SAYING...

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All designs and concepts are strictly ©2024 Dan Bailey. All rights reserved.