GOOD STRONG COFFEE

SUMMARY

With the Nespresso patent expiring, numerous companies began developing pods that were compatible with their machines.

The market was starting to develop a generic look which badly affected standout on shelf. I had the pleasure of rebranding the packaging for the fantastically driven and innovative company, CaféPod. Giving them a bold execution that is full of personality. After the success of this project, I continued to work with them, providing solutions for further products that include Dolce Gusto capsules and Coffee Bags.

CLIENT: CaféPod  AGENCY: Once Upon A Time
SCOPE: Art direction, design, FMCG, packaging, POS

The key factor to the execution was to give each product its own distinct personality & ability to standout within busy environments.

After a successful packaging rebrand for the CaféPod range, I worked closely with them to develop a brand world that could be used to develop and enhance their product. This helped to enable a consistent and seamless process when developing future projects.

The new packaging and guidelines led to the development of CaféPod's first ever outdoor advertising campaign.

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All designs and concepts are strictly ©2025 Dan Bailey. All rights reserved.