GAME ON

SUMMARY

Whether you’re looking for a console bundle, games, or accessories, the EE Game Store has everything you need to satisfy your gaming desires. 

I collaborated with the EE creative team at Saatchi & Saatchi to bring these engaging short-dwell concepts to life, helping to boost awareness of the EE Game Store and its wide range of offerings, with a particular emphasis on in-game accessories.

We wanted to show the variety and scale of what was available by creating mash-ups of characters from different gaming genres. They were orginally visualised through a mixture of MidJourney and Photoshop, with the final CGI designs being created by the an external creative production agency, Big Farmer.

CLIENT: EE  AGENCY: Saatchi & Saatchi
SCOPE: Advertising, conceptual design

ONE OF THE UNUSED HEADLINES

Once the concepts were agreed with the client, the production agency (Big Farmer), created the characters and the project was completed by the incredibly talented James Goodwin Davies. 

FINAL CAMPAIGN DESIGNS

Behance   |   LinkedIn   |   Instagram

All designs and concepts are strictly ©2024 Dan Bailey. All rights reserved.