CHARACTER WITH PURPOSE

SUMMARY

Juice are a UK-based creative agency committed to designing for a difference. Their work is focused on industries and areas where they can make a positive impact on people, businesses and on the planet.

To better tell their story and reflect their identity and mission, Juice sought to refresh their website. The goal was to infuse more character into the site, making it a true representation of who they are.

We started by creating a set of simple, yet distinct characters that captured the essence of the Juice brand – friendly, approachable, and a touch playful. Each character was designed with its own unique personality, aligning with the agency’s values.

These characters were then woven into various conceptual illustrations throughout the website, vividly bringing key themes and content to life. The result is a site that not only tells Juice’s story but also resonates with their mission to make a meaningful impact.

CLIENT: Juice  AGENCY: N/A
SCOPE: Art direction, character design, illustration

Juice Sketches_New
Juice Header_New
Juice-1x1_ALL_TREE
Juice-1x1_ALL_Phone
Juice-1x1_ALL_earth
Juice-1x1_ALL_heart
Juice-1x1_ALL_story
Juice-1x1_ALL_A H5
Juice-1x1_ALL_Pop
Juice-1x1_ALL_Meditate
Juice-1x1_ALL_charity
Juice-1x1_ALL_Rocket
Juice-1x1_ALL_health
Juice-1x1_ALL_Sun
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